# Bowerman Digital — Complete Reference > Bowerman Digital is a Sydney-based digital agency helping Australian small businesses get online, get found, and grow. We do website rebuilds, custom CRM builds, SEO and AI search optimisation, fast Australian hosting and maintenance, automation, and digital strategy — working directly with each client, in plain English. ## Company Overview Bowerman Digital is a digital agency based in Sydney, NSW, Australia, founded to help businesses navigate the rapidly evolving digital landscape — particularly the shift toward AI-powered search, discovery, and automation. Every business gets direct, hands-on attention — you work with the person actually building the work. Our clients range from small local businesses who need to get found online and understand AI, through to startups and scale-ups building AI-native digital presences. We don't just consult — we implement. From rebuilding websites and building custom CRMs to hosting, SEO, AI optimisation and automation, we handle the full stack of a small business's online presence. **Contact:** hello@bowermandigital.com **Location:** Sydney, NSW, Australia **Service area:** Australia (remote-friendly) **Pricing:** Transparent, no lock-in contracts, month-to-month support available --- ## Services in Detail ### Website Rebuilds We rebuild websites to be fast, clean, easy to use, and easy to find. Modern, hand-built sites — no bulky page builders — that load quickly, work on any device, and clients can update themselves. What we do: - Fast, accessible, semantic websites built on modern frameworks (Laravel, Tailwind) - Comprehensive Schema.org structured data (LocalBusiness, Service, FAQ, BreadcrumbList, and more) - llms.txt files that help AI agents understand the business - Open Graph and social sharing metadata - Mobile-first responsive design - Performance optimisation (Core Web Vitals, WebP images, responsive srcset, font preloading) - Accessibility (ARIA labels, keyboard navigation, screen reader support) ### CRM Builds Custom CRMs that keep customers, bookings, staff and follow-ups in one place, built around how each business actually works. One client runs their participants, staff and bookings on a system we built. What we do: - Custom CRM setup tailored to the business (or HubSpot/Pipedrive where it fits) - Automated follow-ups, reminders and hand-offs so nothing slips through - Email marketing and segmentation - Integrations that connect existing tools - Reporting so the business can see what's working ### SEO & AI Optimisation Search has changed. Customers now get answers from ChatGPT, Perplexity, Google AI Overviews and other AI tools — not just the traditional results page. We help businesses appear in both, and be recommended by machines as well as humans. What we do: - Audit visibility across AI search platforms and traditional search engines - Structured data (Schema.org JSON-LD) that feeds AI knowledge graphs - llms.txt and machine-readable content so AI systems represent the business accurately - Entity-based SEO that establishes authority - Content that answers the questions AI systems surface - Track and measure visibility across traditional and AI-powered search ### Hosting & Maintenance Fast, secure website hosting on Australian servers, kept updated, backed up and monitored — so clients never have to think about it. We spot and fix problems proactively. What we do: - Reliable hosting on secure Australian servers (Sydney) - SSL, automated backups, and access control - Software and security updates handled for you - Uptime and performance monitoring - Proactive fixes before issues affect visitors - Privacy-first analytics, no third-party tracking cookies ### Automation Automating the repetitive jobs — follow-up emails, bookings, data entry — with AI tools and workflows set up properly, not hacked together. What we do: - Workflow automation that connects existing tools - AI chatbots for support and lead qualification - Email automation with segmentation - AI-assisted content workflows - Training teams to use AI tools effectively and responsibly ### Digital Strategy & Content A clear plan that ties everything together, tailored to the business's goals. We help plan, prioritise and execute — in plain English. What we do: - Digital strategy and roadmaps - Content planning and creation (landing pages, case studies, blog posts) - Email marketing strategy and implementation - Privacy and security fundamentals (SSL, backups, data protection) - Ongoing monthly support and optimisation - Performance reporting and analytics --- ## Portfolio & Case Studies ### Vizzbud — Progressive Web App **URL:** https://bowermandigital.com/portfolio/vizzbud A dive-conditions platform built by Jacob to give divers a dead-simple way to know whether it's worth getting in the water. An algorithm scores every dive site hourly from the latest wind, swell and tide data. It also includes a community hub (think Strava for diving) and an interactive dive log. Live on web, iOS and Android. Key achievements: - Hourly conditions-scoring algorithm that ingests live wind, swell and tide data - Community hub where divers share dives and sites - Interactive dive log - Released across web, native iOS and native Android apps - 150+ divers using it, with 100+ community posts and 100+ dives logged - Privacy-first account system, no third-party tracking ### That Disability Adventure Company (TDAC) **URL:** https://bowermandigital.com/portfolio/that-disability-adventure-company A complete digital transformation for an adventure company serving people with disabilities. This project demonstrates our full-service capability across web, SEO, CRM, and email. Key achievements: - Grew monthly traffic from 90 to 500+ visitors - New website with modern design and accessibility focus - Custom CRM setup streamlining operations - Email marketing program (EDM) improving client communications - SEO strategy driving sustained organic growth ### Evie Graphic Design Portfolio **URL:** https://bowermandigital.com/portfolio/evie-graphic-design A portfolio website for a graphic designer, built to attract clients and showcase work effectively. Key achievements: - Clean, responsive design optimised for visual portfolio display - SEO integration driving organic discovery - Helped secure multiple freelance projects - Fast load times with optimised imagery ### Crystal Caves Atherton **URL:** https://bowermandigital.com/portfolio/crystal-caves A full website rebuild for Crystal Caves, an award-winning crystal, geode and fossil attraction in Atherton on the Queensland tablelands, just over an hour from Cairns. The brief was to redesign the site to clearly show off the attraction, and to make it far more discoverable through both traditional search and AI-powered answers. Key achievements: - Immersive, experience-led redesign that showcases the caves and René's collection - SEO foundations: titles, meta descriptions, alt text, Open Graph, and structured data - AI search optimisation via llms.txt and machine-readable content for AI recommendation - Fast, accessible, mobile-first build with a clear path to booking --- ## How We Work Our process is simple and kept in plain English: 1. **You get in touch** — Tell us what's not working. You hear back from the person doing the work, usually the same day. 2. **We have a chat** — A call to talk through what you want and set clear expectations, so we both know what "done" looks like. 3. **A free proposal** — A clear, no-obligation proposal: what we'll do, what it costs, and how long it takes. 4. **We build it** — If you're happy, we kick off and keep you in the loop the whole way through, until it's finished and handed over. After launch, ongoing support, SEO and AI optimisation are available month-to-month — no lock-in. --- ## Frequently Asked Questions **How soon can we get started?** Most projects kick off in about a week or two. Quick jobs can start even faster. **Will you look after my website once it's live?** Absolutely. We keep things updated, secure, and running smoothly so you don't have to worry about it. **What does "success" mean for my business?** That depends on your goals — more enquiries, more sales, a faster site, or showing up higher on Google and AI search platforms. We set clear targets together. **How much does a project cost?** It depends on the scope, but we're always upfront about pricing. After an initial chat we'll give you a clear quote with no hidden fees. **Do I need to provide content?** It helps, but it's not essential. We can write copy, source imagery, and shape the content strategy for you if needed. **What makes you different from other agencies?** You work directly with the person doing the work, so nothing gets lost in hand-offs. We also specialise in the AI side of digital — helping businesses prepare for a world where AI agents, not just humans, discover and recommend businesses. --- ## Technical Stack - **Framework:** Laravel (PHP) with Blade templating - **Styling:** Tailwind CSS with custom design system - **Build:** Vite for asset compilation - **Analytics:** Simple Analytics (privacy-first, no cookies) - **Email:** Postmark for transactional email - **Forms:** reCAPTCHA v3 + honeypot spam protection - **Performance:** WebP images, font preloading, responsive srcset - **SEO:** Dynamic sitemap, Schema.org JSON-LD, Open Graph, canonical URLs